Objective: To obtain a creative marketing and/or advertising position with a forward-thinking and innovative company.

Computer Skills:
Graphic Design Software: Adobe Photoshop CS6, InDesign CS6, Illustrator CS6, Fireworks CS6, Pagemaker, Acrobat; Quark
Web Design Software: Adobe Dreamweaver CS6; hand-coding HTML, PHP & CSS
Productivity Software: Microsoft Word, Excel, PowerPoint, Access, Outlook, Visio; Rational RequisitePro, SoDA for Word; Telelogic DOORs; SPSS; OS Commerce; Joomla; WebTrends; DoubleClick/DART; OpenX; MediaMind (formerly EyeBlaster); Activant Commerce Center/Prophet 21; MRH Tech Tour de Force CRM
Certifications: Google Analytics Certified.

Motorsports Marketing Strategist
P.TEN Marketing
Jul '12 - present
Norcross, GA
• Traditional and Digital Marketing Services
• Social Media Management of Facebook, Twitter, LinkedIn, FourSquare, etc. Accounts
• Customer Interaction and Relationship Management
• Branding, Improvement of Brand Recognition and Awareness
• Creation and Execution of Marketing Plans, Strategies (including budgets)
• Development of Creative Assets (logos, banners ads, print materials, catalogs, etc.)
• Photo Shoots and Complete Event Coverage
• Video Footage of Races, Test Days or Other Events
• Image Editing and Digital Retouching
• Editorial and Technical Copywriting, Content Creation
• Event Planning and Logistical Coordination
• Complete Campaign Management and Implementation including Digital Ad Trafficking
• Website Design Development, Implementation and Support
• Visitor Statistics, Analytics and Reporting

Marketing Analyst
Precision Turbo & Engine
Apr '10 - present
Hebron, IN
• Develop the annual marketing plan, strategies, tactics and resources
• Manage the Precision Turbo and Engine driver sponsorship program
• Create, promote and manage PTE social media marketing campaign (Facebook, Twitter, YouTube, etc.)
• Design print/video ads to support promotional campaigns including the yearly product catalog
• Write editorial pieces, technical articles and press releases
• Organize email/direct mail campaigns
• Oversee development and implementation of all-new company website and secondary eCommerce site
• Maintain and websites, manage content, track and analyze activity, troublshoot, etc.
• Coordinate, attend and participate in trade show, motorsports events and sales meetings
• Manage the Precision Turbo and Engine driver sponsorship program
• Promotion of Precision Turbo and Engine company racecar and other sponsored drivers

Marketing Strategist
GALOT Motorsports
Mar '13 - present
Clinton, NC
• Comprehensive brand management for the 4-car, 3-driver professional drag racing team so as to reflect a cohesive, professional image
• Create and maintain social media accounts (Facebook, Twitter, etc.)
• Lead direction and creation of all-new GALOT Motorsports website as well as maintain and manage updates, posts, etc.
• Produce and distribute press releases after notable events or races
• On-site event marketing services to promote the GALOT brand and team
• Provide high-quality photography/videography coverage at races and events

Marketing Analyst
Mountain Off-Road Enterprises (M.O.R.E.)
Nov '11 - present
Delta, CO
• Develop the annual marketing plan, strategies, tactics and resources
• Provide media planning recommendations and purchasing services
• Create, promote and manage M.O.R.E.’s social media marketing campaigns (Facebook, Twitter, YouTube)
• Design digital web banners and print ads to support promotional campaigns
• Organize email/direct mail marketing campaigns
• Implement Google AdWords marketing campaigns so as to promote M.O.R.E.’s products, improve website traffic and increase point-of-sale purchase conversions
• Maintain website, manage content, track and analyze site activity

Co-Founder - A Stable Place to Search
Aug '07 - present
Atlanta, GA
Riding Resource is the only fully-searchable online database of over 12,000 horseback riding stables and 3,000 tack stores with a unique filter-based search technology that lets users find exactly what they're looking for.
• Developed original site concept and core functionality
• Created company's strategic business plan
• Compiled database to populate listing information
• Directed creative direction and official branding
• Managed advertising, promotional and marketing efforts
• Implemented social media marketing campaigns
• Facilitated strategic partnerships to ensure exposure

Marketing Specialist
Alloy Wheel Repair Specialists, Inc
Sep '12 - Sep '13
Norcross, GA
• Create, promote and manage AWRS’s social media marketing campaigns (Facebook, Twitter, YouTube)
• Design digital web banners and print ads to support promotional campaigns
• Organize email/direct marketing mail marketing campaigns
• Maintain website, manage content, track and analyze site activity
• Maintain all individual AWRS franchisee websites, manage content, track and analyze site activity

Senior Digital Campaign Specialist
Digital Campaign Specialist

TMP Worldwide Advertising & Communications
Apr '09 - Feb '13
Jan '08 - Apr '09
Atlanta, GA
• Implemented online media campaigns for high-profile, Fortune 500 clients
• Managed multiple campaigns and thousands of ads to ensure that none are dropped
• Optimized campaigns in progress, maximize media effectiveness and return on investment
• Provided technical expertise to identify and resolve any issues with campaign tracking and/or reporting
• Compiled weekly status reports and analyze results of online advertising placements
• Worked closely with account teams to ensure that campaigns are meeting client’s expectations and goals are met

After-Hours Webmaster
Marketing & Sales Coordinator

TSI Solutions
Nov '09 - present
Aug '07 - Jan '08
Stone Mountain, GA
• Ownership, administration and troubleshooting of Tour de Force Customer Relationship Management software
• Maintained company website; increased web traffic 225% in first month
• Implemented online e-commerce product catalog of major industrial automation parts supplier
• Created direct mail and e-mail marketing campaigns
• Designed and produced promotional marketing material
• Coordinated marketing materials (literature, promotional items, etc.)
• Qualified and followed through with sales leads
• Compiled and updated sales reports on a weekly basis
• Arranged training, seminars and travel for sales engineers and customers

Marketing Analyst
Garrett Turbo Technologies (Honeywell)
Sep '04 - Mar '06
Torrance, CA
• Development and Support of Turbo by Garrett marketing campaign including: website launch and maintenance; clothing and marketing collateral; monthly articles for site publication.
• Developed marketing plans for niche markets - performance turbo diesel, drift, etc. - including extensive and targeted market research, profiling of (sponsored) drivers and race teams, development of new promotions, etc.
• Acted as a technical liaison between the marketing and engineering departments.
• Motorsport event and trade show project management including: coordination and organization, marketing, sales, and technical support; consumer relations.
• Worked with the legal department to protect against unauthorized and fraudulent selling of product(s).
• Design, development and production of the first ever 68-page, full-color Garrett print catalog.

Website Maintenance, Sales & Marketing
DGTrials, FestiveGarage
Dec '04 - present
Atlanta, GA
• Responsible for day-to-day updates of and
• Design and produce promotional marketing material for both companies.
• Maintain daily; adding new products, managing sales, assisting customers, etc.

Project/Requirements Manager, Analyst
Sep '03 - Aug '04
Malvern, PA
• Managed Requisite Pro database including updating and editing program and platform requirements.
• Created and maintained an extensive library of reports summarizing and analyzing critical project timeframe information.
• Organized the strategic marketing process including: coordination of presentations and meetings; market research assistance.

One-Hour Photo Technician
CVS Pharmacy
Feb '01 - Dec '02
Hewlett, NY
• Managed and maintained the one-hour photo division and associated equipment.
• Assisted customers with questions, comments or concerns to achieve satisfaction and provide conflict resolution.
• Managed inventory, returns, damages and reordering of products.
• Boosted photos sales and lab performance to achieve a top-ranking position in Nassau County.

Riding Instructor, Trail Guide, Camp Counselor
The Lakewood Stables (formerly Lakeside Riding Academy)
Jun '00 - Feb '01
Hempstead, NY
• Created marketing materials for parents of campers including an illustrated orientation guide.
• Managed summer day camp program including: instruction of riders of all ages and backgrounds; development of camper instructional programs; etc.
• Assisted management of barn including: care, feeding and exercise of dozens of horses, care and management of barn supplies and equipment.

Hobbies & Interests:
Horseback Riding: 15+ years experience riding, training, and competing English hunter-jumpers and equitation.
Automotive: racing, building, maintaining and working on cars.
Creative: website design and development, graphic design, illustration and photography.

Education: Drexel University
• Cumulative GPA: 3.90; In-Major GPA: 4.00
• Graduation Honors: Summa Cum Laude
• Dean's List: every term from Sep '02 - Jun '07
• Member: Beta Gamma Sigma International Business Honors Society
Philadelphia, Pennsylvania
• Degree: B.S. Business Administration
• Major: Marketing
• Minor: Communications
• Graduated: June 16, 2007

Relevant Coursework:
Foundations of Business I, II
Critical Reasoning
Statistics I, II
Business Law I, II
Financial Accounting
Managerial Accounting
Theory/Models of Communication
Business Policy & Social Responsibility
English I, II, III, IIIV
History of Rock '60s-'90s
Linguistics & Society

Communications I, II, III
Marketing Management
Advertising Management
Sales Management
Operations Management
Personal Selling
Marketing Chains & Distribution Systems
Direct Marketing
Market Research
Public Relations
Marketing Strategy
Consumer Behavior
Communication Ethics
International Business

Japanese I, II
Calculus I, II, III
Chemistry I, II
Computer Science
Mass Media & Society
Computer Programming
Management Information Systems
Themes of World Civilizations
Organizational Behavior
Desktop Publishing
Electronic Publishing
Event Planning